Design: Adobe Fireworks.
Frontend: HTML 5, CSS 3.0 & JQuery & Javascript.
Server-side: PHP & MySQL.
I believe that technology should be intuitive and make our lives easier. Web designers and developers tend to work almost independently of each other when they should really combine to create both beautiful and functional solutions that align to the projects aims. Some of the principles I work to are:
• Use typography that is easy to read
• Remain consistent to a brand identity
• Provide clear messages and calls to action
• Create well structured and logical navigational paths
• Use correct formatting i.e. H1, H2, paragraphs, list items etc.
Having worked in the industry for more than 10 years, I've developed the skills to organise and run individual web projects. Some of the skills I have developed are: clearly identifying project aims and goals, wireframes/concept development, team and stakeholder meetings, deadline accessments, liasing with team members with different skills and priorities.
I will give you an honest opinion of your current SEO and provide clear suggestions for improvement. My approach is ethical and won't get your website banned, unlike other consultants.
Skills: On-page optimisation, competitor research, link building, keyword research & assessment reports.
PPC will get your website to the top of the major search engines instantly. But making those adverts cost effective is a skill. I've worked on numerous PPC campaigns & have an indepth understanding of running PPC networks.
Experience: Google Adwords, Microsoft adCenter, Facebook advertising, 7Search, Looksmart & Adknowledge.